Ukrainian readers show support for Vivat with fourfold increase in purchases after Kharkiv missile attack

After the announcement of support for Kharkiv-based publishing house Vivat, whose books were destroyed during a Russian missile attack on the Factor Druk printing house, Ukrainians have quadrupled their orders for the publishing house’s books.

According to the “Nova Poshta” website, the delivery service shipped 5,484 parcels with books from Vivat during the 10 days between May 25 to June 5, four times more than in the previous similar period. 

The company reported that after the strike on Factor Druk, which is part of the same holding as Vivat and its bookstores, Ukrainians rallied behind the publishing house by ordering books. “Nova Poshta” is delivering all parcel orders free of charge until June 30.

As reported earlier, the Russian forces launched a brutal missile strike on Kharkiv, destroying the printing house.

RELATED: Buffett Foundation to help restore destroyed Kharkiv printing house

Copy editing: Joy Tataryn, Terra Friedman King